01
Create your video
Create original short-form content for TikTok, Instagram Reels or YouTube Shorts.
Ten Percent Red Creator Program
Play games.
Create content.
Get rewarded.
Join a growing network of creators making TikToks, Reels and Shorts around Ten Percent Red games. We give you the games, assets and direction. You bring the ideas.
No giant following required. We care about content that performs.
PERFORMANCE BASED
Your content. Your upside.
Each approved video is tracked independently.
01Create
02Publish
03Earn
Video performance
Better videos unlock higher reward milestones.
Built for repeat creators
The strongest creators can receive more campaigns, assets and opportunities.
Creator rewards
Every video gets its own shot.
Each approved video is tracked for 30 days. Only the highest milestone reached applies. Standard payouts are sent through PayPal; larger campaigns may be paid by bank wire when agreed in advance.
Payment milestones
Views → payout
$250 max per video
Qualified views
Payout
Under 10,000 viewsDoes not qualify
10,000 views$10
25,000 views$25
50,000 views$50
100,000 views$100
250,000 views$175
500,000+ views$250
Videos that do not reach 10,000 qualified views do not qualify for payment. Milestones are not cumulative; only the highest milestone reached applies.
02
Submit before posting
Submit the finished video to Ten Percent Red and wait for approval before posting.
03
Publish the approved version
Publish the approved version and send us the live link. The 30-day tracking window starts from publication.
04
Get paid for performance
After 30 days, verified views determine the highest payout milestone reached.
Priority markets
Creators from Tier 1 and Tier 2 markets.
We are primarily interested in creators whose audiences are concentrated in the following markets. Campaign eligibility may vary by game and campaign.
Tier 1
Highest-priority markets
Tier 2
Secondary growth markets
Content rules
Make content people want to watch.
Creators have freedom over the format and style, but every qualifying video must follow these basic campaign rules.
Required
Every qualifying video must include
✓Clear CTA. Tell viewers to download, play, try, or search for the promoted game.
✓Show the game clearly. The promoted Ten Percent Red game must be visible or meaningfully discussed.
✓Use only original content you own. You must own the submitted content and have the rights to everything included in it. Reposts, recycled videos, previously published content, or reused content from other creators do not qualify.
✓Be accurate. Do not make false claims about gameplay, features, rewards, pricing or availability.
✓Get approval first. Submit the finished video before publishing it.
✓Each platform counts separately. If the same approved video is submitted on multiple platforms, each platform is treated as a separate video for performance and payout purposes. Views are not combined across platforms, and each platform submission must be approved individually before posting.
✓Keep it posted after payment. The approved video must remain publicly accessible throughout the 30-day tracking period and for at least 30 additional days after tracking is complete and payment has been received.
Anti-fraud policy
Real content. Real views.
Performance rewards are intended for genuine organic audience activity. Manipulated or fraudulent performance does not qualify for payment.
Disqualification
What is not allowed
×No fake traffic or engagement. Bots, bought views, click farms, purchased likes/comments/shares, engagement exchanges and similar manipulation are prohibited.
×No incentivized or misleading traffic. Do not pay, reward or mislead users simply to generate views or engagement unless approved in writing.
×No reposts, reused content or falsified submissions. Submitted videos must be original content owned by the creator. Previously posted videos, recycled content, copied creator content, duplicate payout attempts and altered analytics do not qualify.
×We verify performance. Suspicious or manipulated traffic may be excluded, payments withheld or cancelled, and creators removed from future campaigns.
FAQ
Quick answers.
Do I need a large following?
No. We care about content quality, editing, engagement and fit with our games. Smaller creators can qualify.
How much can I earn per video?
Each approved video is paid according to the highest milestone it reaches within 30 days. Videos under 10,000 qualified views do not qualify. The current maximum is $250 per video.
Are payout milestones cumulative?
No. Only the highest milestone reached by that individual video applies.
When is performance measured?
Each approved video is tracked for 30 days from publication. The verified view count at the end of that window determines the applicable milestone.
How are payouts sent?
Standard payouts are sent through PayPal. Larger campaigns or higher-value payouts may be paid by bank wire when agreed in advance.
When do I get paid?
Payment is processed after the 30-day tracking window and verification are complete. Suspicious traffic or missing verification data can delay payment.
Do I have to submit the video before posting?
Yes. The finished video must be approved by Ten Percent Red before publication to qualify for the program.
Does every video need a call to action?
Yes. Include a clear CTA telling viewers to download, play, try, or search for the promoted game.
Can I post the same video on multiple platforms?
Yes, but each platform submission must be approved individually before posting. Each platform is treated as a separate video for performance and payout purposes, and views are never combined across platforms.
Which platforms qualify?
Campaigns are primarily designed for TikTok, Instagram Reels and YouTube Shorts. Specific campaigns may limit eligible platforms.
Can I repost or reuse an existing video?
No. Submitted content must be original content you own. Previously published videos, reposts, recycled content, or content reused from another creator do not qualify.
Can I publish more than one video?
Yes. Each approved video is tracked and rewarded independently, so multiple videos can qualify separately.
Which countries are you looking for?
We primarily work with creators whose audiences are concentrated in the Tier 1 and Tier 2 markets listed above. Individual campaigns may narrow or expand eligibility.
What counts as qualified views?
Qualified views must come from genuine audience activity. Artificial, purchased, botted, incentivized or manipulated traffic may be excluded.
Will I need to provide analytics?
Possibly. Ten Percent Red may request platform analytics or other reasonable proof of performance before payment.
What happens if suspicious traffic is detected?
Suspicious traffic may be reviewed, excluded from qualifying views, or cause payment to be delayed, withheld or cancelled. Fraudulent submissions can also lead to removal from future campaigns.
Can Ten Percent Red use or repost my content?
Yes. Content that qualifies for payment and is paid for may be used, reposted and promoted by Ten Percent Red, including on our owned channels and in paid media.
Do I have to keep the video public?
Yes. The approved video must remain public during the 30-day tracking window and for at least 30 additional days after tracking is complete and payment has been received.
Can a campaign have different rules or payouts?
Yes. A specific campaign may have different eligibility, payout levels, usage rights or requirements. If so, those campaign terms will be shown before you participate.